Email Marketing | Four Key Features to Success for Your Company
The power of email is undeniable—more than 30% of consumers have purchased something based on reading an email title alone. Here are four ways to make your email marketing a proven conversion assent in your repertoire.
Have Enthusiastic Consent for Email Marketing
No one likes a flooded inbox, so make sure your emails are only going to consumers who are interested in what your company offers. It’s a no-brainer to avoid spam-like activities, but go a step further to offer consumers double opt-in options as well as a clear way to unsubscribe if that’s their decision.
Time Emails Right
Make a schedule of content to send out. Send emails at regular intervals (enact an email drip campaign), and use automation to remind consumers of things like full carts or content they’ve engaged with a lot.
Format Emails to Be User Friendly
Formatting is probably the most important aspect of a successful marketing email. Emails should represent the voice and personality of your brand, and feel genuine. A well written subject line can make the difference between an email engaged versus deleted, though don’t go overboard and promise something your email doesn’t deliver.
Small details can have huge impact as well. Keep the overall format simple, and use alt text for images in case they don’t load properly. Also, make sure to make it mobile friendly. Lastly, Send the Emails to yourself to ensure that everything looks okay.
Continual Refinement for Email Marketing
In order for email marketing to continue to yield results, it must be refined over time. This means looking at analytics to see which content performed well. Look at click rates, open rates, and popularity of content. Consider using A/B testing to find out how certain emails perform against one another.
Finally, as more clients engage with your emails, tailor the content they receive to their particular needs. And think about rewarding clients who are long term subscribers.
Get Help with Your Email Marketing in Washington DC
Capital Practice Consulting is a Digital Marketing Agency and Website Design firm located in Falls Church, Virginia in the greater Washington DC metro area including Maryland and Northern Virginia. We specialize in search engine optimization (SEO), content marketing and social media management for businesses in the Mid-Atlantic. We work with medical practices, dermatologists, plastic surgeons, medical spas, dispensaries, ecommerce websites, lawyers, accountants, financial planners, real estate and any field that needs help marketing a highly technical field.