In this day and age, everyone seems to know about hashtags, but many seem mystified by how and what they do. You already know that to have a flourishing and growing practice you need a social media presence, but you may not know how to...
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According to the International Data Corporation (IDC), most marketing content will be created by users rather than by marketing departments and agencies. This projection highlights the focus on influencer marketing. With social media being the “place” consumers go to interact with brands, you’re probably asking...
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With close to 90% of female consumers turning to social media for purchasing advice, companies are looking seriously to influencers to reach consumers where they are. They wield tremendous power in every industry. We trust them to know the best products for every aspect of...
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Hashtags (phrases following a #) are a great way to increase your business’s visibility on social media. Pick the right hashtags, and you can expect more followers and more engagement. Pick the wrong ones, and you’ll experience stagnation. So, how can you find trending hashtags...
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Social media has had a huge impact on political campaigns. It is a fast and easy way to reach an extremely wide audience and build support for a candidate. For this reason, it is a great tool to have in your pocket when it comes...
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As businesses of all sorts have looked to digitize their marketing, so too have law firms. However, law firms have different priorities, and their audiences have complex needs, making digital marketing a bit more complicated than it is for other businesses. Here we break down three potent strategies for...
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Traditional marketing often requires sacrificing the targeting of one group of customers for another. It doesn’t make sense to have separate billboards that focus on retirees, young professionals, college students, or those in the market to start a new business. Digital marketing, on the other...
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Thinking about hiring a digital marketing agency? Hiring a digital marketing agency can help your company attain a variety of goals you may have. It can also reach sales targets. Choosing the right digital marketing agency can be a daunting task. However, here are the...
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