According to the International Data Corporation (IDC), most marketing content will be created by users rather than by marketing departments and agencies. This projection highlights the focus on influencer marketing. With social media being the “place” consumers go to interact with brands, you’re probably asking...
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With close to 90% of female consumers turning to social media for purchasing advice, companies are looking seriously to influencers to reach consumers where they are. They wield tremendous power in every industry. We trust them to know the best products for every aspect of...
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When Facebook acquired Instagram in 2012, the billion-dollar transaction made big news, and many were worried that Facebook may snuff out its image driven competitor. Those fears, however, turned out to be mostly unfounded. Still companies seeking to carve out a successful marketing...
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